In iOS 13, it's going one step further and focusing on a bigger goal: kneecapping the digital marketing industry entirely, and there's no way to avoid it.
What I've discovered this time around is a sense of delight from the iPad that I hadn't really seen in technology for a while.
If the technology companies creating smartphones were serious about helping, they'd address one of the key problems head on, calling notifications what they really are: interruptions.
Not only is Fortnite the new hangout spot, replacing the mall, Starbucks or just loitering in the city, it's become the coveted 'third place' for millions of people around the world.
I've found a machine that not only matches Apple's standard of hardware quality, but goes far beyond it to demonstrate how a laptop of the future should work.