Forget jovial Swedish men and yellow Volkswagen Beetles loaded with too much stuff — someone decided that IKEA's back-to-school ads should give viewers those warm, fuzzy tingles.
Comedy used to be the only way brands could break into pop culture, but as media content evolves, so too have the ways advertisers serve up laughs.
In the days before character design was immediately impressive — or even coherent — enough to sell the game, how exactly should you advertise these things?
It's okay that Canadian Softball is making fun of emo music/kids to promote its new album, because it feels like they're doing so with love.
Branding experts explain why "Better Skills, Better Jobs, Better Wages" sets up the Democrats for a disaster in 2018 and beyond.
Plenty of products are advertised with commercials that smack of postmodernism (see Old Spice for the last decade) but OK Soda is the example of why deconstructing consumerism can't be the basis of a major brand.
Hold the door: it's not even that clever and yet we love it all the same.
How Volvo's advertising buried it under a sea of competitors.
We wouldn't say this is exactly an exhortation to violence, but it's not that far off, either.
The web browser is a dissatisfaction-seeking machine. Every search query we input reflects a desire — to have, to know, to find. And the machine can exploit our deepest, darkest vulnerabilities.
Publishers have finally cracked the code to appealing straight to our book-loving lizard brains.
New research suggests that sex makes ads more memorable, but that people who’ve seen the spots aren’t any more likely to recall the actual brands or products they advertise than those who’ve seen more PG advertisements.
Spotify users have noticed a new opt-out setting appearing both on desktop and in-app: Sponsored Songs.
The Apple tagline is older than you think.
"Liberal activists want to destroy Breitbart, but we won’t be cowed," said one of the site's 26 remaining advertisers.
The Trump administration doesn't know how to make videos.
Every wonder who writes the music you hear in the background of TV advertisements? Well, it's these people, and they're exhausted.
It's a brave new world, guys. On top of asking youths to "just say no," we've got an entire hedonistic digital frontier to worry about.
Now she's claiming that she is the target of a secret service investigation.
The Kitty Hawk is a one-of-a-kind, all-electric aircraft designed to fly over water. These lucky fools got to try out the beta version.
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