If LeBron James is anything besides a great basketball player, he might be that most media-savvy celebrity to ever flash a smile at a camera.
The NRA's brand messaging over the last four decades shows just how political the organization has become.
Something is happening to dairy ads these days, and we don't like it one bit.
He's hosted before and he's hosting again... maybe. Honestly, we're not sure if he'll be allowed back after making enemies with the security staff.
We have to give big props to the team behind this gas-fired stove for releasing an absurd outtake of a novice misusing their product.
YouTube’s standing with Madison Avenue fell several notches earlier this year after it came to light that some advertisers’ spots were running against hate videos. Now it's going all in on G-rated, star-studded stuff.
You're unique, and no one is going to stop you from achieving your dreams... of spending your money on our great products. #BoldLikeThat
We don’t want to look older. But we don’t want to look as if we fear it either.
It’s not just Elon Musk trying to colonize Mars: more businesses will soon enter the space space, and Ogilvy wants to help them get there as quickly as possible … if not quite faster than the speed of sound.
In recent weeks and months, several digital publishers have executed a "pivot to video," a now-notorious euphemism for "firing most or all of your writers to chase video advertising dollars."
Frying chicken while the disembodied voice of Colonel Sanders shouts at you. Sounds... bad?
Forget jovial Swedish men and yellow Volkswagen Beetles loaded with too much stuff — someone decided that IKEA's back-to-school ads should give viewers those warm, fuzzy tingles.
Comedy used to be the only way brands could break into pop culture, but as media content evolves, so too have the ways advertisers serve up laughs.
In the days before character design was immediately impressive — or even coherent — enough to sell the game, how exactly should you advertise these things?
It's okay that Canadian Softball is making fun of emo music/kids to promote its new album, because it feels like they're doing so with love.
Branding experts explain why "Better Skills, Better Jobs, Better Wages" sets up the Democrats for a disaster in 2018 and beyond.
Plenty of products are advertised with commercials that smack of postmodernism (see Old Spice for the last decade) but OK Soda is the example of why deconstructing consumerism can't be the basis of a major brand.
Hold the door: it's not even that clever and yet we love it all the same.
How Volvo's advertising buried it under a sea of competitors.
We wouldn't say this is exactly an exhortation to violence, but it's not that far off, either.
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